THAT'S A WRAP.
Yesterday morning, we filmed the pilot episode of CEREAL ENTREPRENEURS. You’ve probably seen me banging on about it on social media in the last couple of weeks. In a nutshell, Cereal Entrepreneurs is the brainchild of myself and Tara from Dream & Do. In a bigger nutshell, it’s a monthly meet-up event, bringing the best creative and business minds together over breakfast. Our aim is to break down the fear of starting a business by showcasing those cool kids who’ve done it and lived to tell the tale.
Because what could be COOLER than getting shit done and living the DREAM?
It’s a match made in heaven. Cool People Doing Cool Things features weekly stories of thinkers, dreamers, creatives and entrepreneurs who are out there doing cool things. I’m all about the ‘little guys’ – the ones you don’t see gracing the pages of glossy magazines. The stories you don’t necessarily hear about on a day to day basis. The cool kids who are knitting scarves as a hobby on the side of their corporate 9-5. Tara’s creative agency, Dream & Do, works with start-ups, business visionaries and dreamers everywhere, with a particular focus on bringing dreams to life through the power of branding. She’s super passionate about encouraging those with a dream to DO.
The idea spawned from one of those happy accidents. The story goes like this: I’m also a freelance copywriter and content editor at Dream & Do, and I was proofreading Tara’s website one day. She had written a mock-up title of a blog post ‘Cereal Entrepreneurs’, which was to be about someone in the cereal business. I pointed to it and said, ‘Oh cool, is that an event?’ We looked at each other across the table and just knew. It was meant to be. It was love. [Wait, wrong story…] It was one of those moments. We dreamed, and then we did.
A few short months later, here we are, suffering from a day-after Cereal Entrepreneurs hangover (read: extreme tiredness from late night planning, setting up, early starts and general brain death). But we’re pleased to say that we killed it. We had a 30-strong audience, some amazing people helping us out and a killer set made by Emma Bartik and Kendra McCarthy. You guys, there were bowls of fruit loops stuck to the wall behind our heads. So cool. We totally felt like Ellen and Oprah sitting up there, interviewing Nikki Lee from Unbirthday Bakery.
It’s safe to say unconventional is in her blood. When Nikki quit her corporate sales gig to bake mind-blowingly awesome cakes, it wasn’t even a big deal. At 19, she dropped out of six months of a design degree to go out on her own, working as a graphic designer for several years. Well, with a background like that, the aesthetically pleasing cakes make sense. (Have you stalked her Insta yet? @unbirthdaybakery) As a tiny tot wrapped in a fluffy purple dressing gown, she used to watch rented cake decorating videos, over and over again. She asked for a cake mixer for one of her pre-teen birthdays and has nostalgic memories of the Women’s Weekly birthday cakes (who doesn’t?)! if that isn’t the most perfect example of an entrepreneur being put on this earth to do what she’s doing, then I don’t know what is. Nikki is also a singing teacher, because why not be a little cooler?!
Nikki had some seriously amazing insights, and we could’ve listened to her talk all day. We feel incredibly lucky that she said yes to this opportunity and shared her wisdom with our guests, especially when she had so much to say about saying no to some pretty big collab opportunities in the past.
There’s that saying: ‘Bad rehearsal, good performance’ that rang extremely true for us on Monday night. Delirious and giggly, we fumbled through a hilariously awkward run-through (just the two of us, on the couch at 10pm, in front of a husband and a fiancé, after having hauled chairs around and wrapped 30 presents). But on Tuesday morning, we were fresh and ready.
The second segment of the 'show' was 'Stunt the Dream Team'. Tara led this live creative workshopping session, backed up by myself and Renata, aka Dream Team. Peeps in the audience asked us questions on creative things they're struggling with in their business right now and we hustled and demonstrated techniques beyond brainstorming. Patrick from Cherrii asked how he can create an interesting set for the interview series he is starting soon. Meagan hasn't quite started her business yet and is struggling with a name. You can watch how Tara nailed it on our video soon.
The incredible Lunch Lady Lou made individual cereal breakfasts for our guests, Where the Wild Things Grow provided smoothies, and a host of sponsors including Collective Hub, The Entourage, In Yoga and Keep Cup were featured in our goodie bags. The goodie bags, it’s worth mentioning, weren’t actually bags, but individually wrapped presents. Kind of like Christmas.
We wanted to create an event that’s anything but ordinary. That combines business with fun. Say no to stuffy. Say no to scary ‘networking’. We’re all about providing each guest with a toothbrush that says ‘Fresh Start’ on it. Because why not? Everyone needs a toothbrush. Especially one that has backwards writing that actually reads normally WHEN YOU LOOK IN A MIRROR.
Taking inspiration from YouTube channel Between Two Ferns, we also just didn’t want to take ourselves too seriously. There’s enough of that out there. Oh, and we want to interview Brad Pitt. (Not really, he’s so not ‘on-brand’. But sexy.) So we made some jokes, and people laughed, which was cool. (Wipes sweat off brow…) The YouTube video – search the Cereal Entrepreneurs channel – will be ready in a couple of weeks for those of you who missed out.
Stay tuned for the next event…
Fill out the form below and we will keep you in all of the [fruit] loops. Meanwhile, here’s a barrage of social media handles so you know what’s up: