Aimee from TOM Organic
Aimee Marks first had the idea for TOM Organic during a high school project when she realised the synthetic materials being absorbed in women's bodies. The idea came to fruition five years ago when she was just 23. Now her product is one of the bestselling (and prettiest) organic feminine hygiene ranges on the Australian market.
This is the second time I’ve had the pleasure of interviewing Aimee about her kick-arse idea. Working in-house for My Child magazine a few years ago, I was constantly exposed to awesome new products for kids, women and families. None stuck with me quite like TOM Organic. I’ve been using the products ever since.
Let’s segway into a bit of girl-time discussion here… It just makes so much sense, doesn’t it? So many people these days are concerned with what they put in their mouths, with organic, biodynamic, vegan, gluten-free, and “activated” becoming more than just buzz words on the food market. So what about what we put on our bodies? The soaps, sprays, make-up our skin absorbs? Further still, what about what we put in our bodies, not just in our mouths? If you catch my drift. Aimee has educated and influenced Aussie women everywhere about the importance of going organic at that time of the month. (Time Of the Month… TOM… get it?!) Did you know that women use around 12,000 tampons in an average lifetime? That’s a whole lotta tampon. Inserted into one of the most absorbent parts of their bodies.
In her last year of high school, Aimee had the task of redesigning the packaging of a product that hadn’t changed in ten years. She chose tampons and was soon appalled at the ingredients found within. And so, the seeds of the TOM Organic brand had been laid. After graduating from a Bachelor of Business at RMIT, Aimee set to work getting the idea off the ground, launching the product at the tender age of 23. Pretty much from her bedroom. What was originally a plan to redesign conventional packaging to make it slim, compact and pretty, became an organics crusade.
"There is no way I’d be where I am today without the support and guidance of friends and family. I also made sure I surrounded myself with people who inspired and challenged me. The “no” people just made me more determined than ever!"
TOM Organic products are made from 100 percent organic cotton, free from chemicals and certified by the ACO. They’re even biodegradable, keeping our planet in mind. You can find them in health foods, pharmacies, Coles and Woolworths. Ladies, you should go and find them. The feminine hygiene and maternity products are Australian made and owned, and TOM Organic farmers employ sustainable practices, paving the path to a sustainable, respectful future.
Having just given birth to twin girls, Aimee is taking time out from the business to be a mum, but with the empire she’s built, I’m sure we will see new and exciting ventures on the horizon very soon.
by Amy Lovat
What do you do that’s cool?
I own and run an organic tampon company, TOM Organic! And I recently gave birth to two gorgeous twin girls who I’ve completely fallen in love with. I think that’s the coolest thing!
Where did it all start?
The idea for TOM Organic started to take shape when I was working on a packaging design project at school. I wanted to re-design tampon packaging to make it sleeker and more compact but when I hit the ingredients list I couldn’t believe that the majority of tampons weren’t even made from cotton! There just had to be a more natural alternative so I started TOM Organic, pretty much from my bedroom!
Our personal care range is manufactured with love and respect for our planet, keeping synthetic pesticides and chemicals out of the air, water and soil. We only use certified organically grown and harvested cotton, employing sustainable farming practices – the way nature intended.
How did you get to where you are today?
There is no way I’d be where I am today without the support and guidance of friends and family. I also made sure I surrounded myself with people who inspired and challenged me. The “no” people just made me more determined than ever!
What does the future look like?
Bright and very busy! TOM Organic will always be at the centre of my world and now with my twins I will be surrounded by more women than ever!
I plan on enjoying the next couple of months at home with my bubs and will then start to get back into the world of work. We have lots of exciting new projects and products in the pipeline that I can’t wait to get stuck into.
Take us through a day in the life…
Well my days at the moment probably won’t sound very cool as I’m living the life of a new mum! Which involves lots of feeding and washing… but I’m loving every single second. I wouldn’t have it any other way.
Who’s the coolest person you know?
My Mum for sure! Having babies of my own now has made me even more awestruck by her coolness. She has raised 3 children of her own, has an abundance of energy and enthusiasm and a very successful career.